Strategic planning can be a daunting task, especially when you're tasked with developing a 3-5 year marketing strategy for a major automotive client entering the competitive EV market. Merkley+Partners, a full-service advertising agency under the Omnicom Group, knows this all too well.
Faced with the challenge of creating a comprehensive plan, the agency turned to OneCliq. The result? A transformation so profound that it reduced the time spent on strategic planning from months to mere hours.
Imagine this: months of grueling work by multiple teams, condensed into just one hour. Sounds impossible, right? But that's precisely what OneCliq achieved for Merkley+Partners.
In this case study, we'll dive into how OneCliq automated consumer insight research and generated robust marketing strategies, drastically cutting down the time and effort required. We'll explore the challenges they faced, the innovative solution they implemented, and the impressive outcomes they achieved.
Let's get started.
Developing a comprehensive long-term marketing strategy for a major automotive client entering the competitive EV market is no small feat. Traditionally, this task demands months of work from multiple teams. The intricate process involves extensive consumer insight research, creative brainstorming, and strategic alignment. Merkley+Partners faced this exact challenge and needed a solution to streamline their efforts without compromising on quality.
The traditional approach to strategic planning is labor-intensive. It requires the coordination of various departments, from market research to creative development. The time commitment is substantial, often stretching over several months. This extended timeline not only delays project delivery but also incurs high costs due to multi-team salaries. Moreover, relying heavily on intuition without the ability to objectively verify ideas with data can lead to inefficiencies and strategic misalignment.
Merkley+Partners turned to OneCliq to revolutionize their strategic planning process. OneCliq's platform automates consumer insight research and generates data-backed marketing strategies, significantly reducing the time and effort required.
OneCliq's automation capabilities allowed Merkley+Partners to gather and analyze consumer insights quickly. This automation replaced the manual, time-consuming process traditionally handled by research teams. By leveraging AI, OneCliq provided accurate and relevant data in a fraction of the time.
The platform's ability to generate robust marketing strategies based on real-time data was a game-changer. These strategies were not just faster to develop but also more credible and effective. The data-backed approach ensured that every strategic direction was quantifiable, measurable, and validated, enhancing the overall quality of client presentations.
The impact of OneCliq on Merkley+Partners’ strategic planning was profound.
Time Commitment: Reduced from several months to just one hour per creative brief.
Cost: Estimated between $60k-120k/year (in progress).
Outcome: The agency could quantify, measure, and validate strategic directions, significantly enhancing the credibility and effectiveness of their client presentations.
Time Commitment: Several months.
Cost: High, due to multi-team salaries.
Outcome: The traditional approach relied heavily on intuition and lacked the ability to objectively verify ideas with data, leading to potential inefficiencies and strategic misalignment.
The transformation was so impactful that it left a lasting impression on the team. As the Co-Head of Strategy at Merkley+Partners noted, "I still wake up thinking about the campaign ideas OneCliq’s AI gave us."
Merkley+Partners’ experience with OneCliq highlights the platform’s ability to transform strategic planning processes in large agencies. By automating consumer insights and strategy generation, OneCliq not only saves time but also empowers teams with data-driven insights. This dual benefit enhances the quality of creative work and ensures strategic alignment, making it an invaluable tool for agencies facing complex marketing challenges.
If you're ready to streamline your strategic planning process like Merkley+Partners, consider exploring how OneCliq can help your agency. By reducing time and costs while delivering data-backed insights, OneCliq can drive your success and revolutionize your approach to strategic planning.
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